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?) communicate roadmap, status, wins/progress/successes, (values; in parens b/c you communicate these best by doing them, rather than explicitly)
1) work hard 2) work smart 3) improve; mostly character issues; know yourself 4) patience/perseverance/relentlessness (but also pivot?) 5) network 6) customer first 7) do the simplest, quickest thing first; you need cash
