notes-business-startups-startups-stTips
Misc lists of tips
https://www.joisig.com/rules-software-startup-minimum-hassle
https://news.ycombinator.com/item?id=22334711
Research:
The heavy cost of kumbaya–understanding the survival implications of nascent venture ownership structure
summary:
Why Startup Founders Shouldn’t Divide Ownership Equally: A new study suggests that uneven ownership gives the company a greater chance of success
How novice and experienced entrepreneurs name new ventures
What to Name a New Company? Experienced Entrepreneurs Play to Emotions. By contrast, first-time founders are more likely to pick a name that describes what the company does.